November 2008
6 Steps to Getting the Most Out of Professional Networking Sites
PR professionals are not novices to networking. They understand full well the potential benefits of securing a circle of influentials. The proliferation of online technology has brought more opportunity to expand those connections. One such source is LinkedIn, a professional site connecting "25 million experienced professionals from around the world, representing 150 industries"
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October 2008
Five Tips for Leveraging Local Media
With more demand for placements in big-city newspapers, getting your story covered is no easy feat. Nevertheless, PR professionals can continue to find fertile ground for their messages and keep their company or clients prominently in the public eye. The solution: more intense focus on media outlets that serve smaller communities.
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September 2008
How to Derive Maximum Power From Search Engine Optimization
Ensuring that your online messaging gets into the right hands is no easy feat. Whether you're looking to drive people to your website, promote brand awareness, or distribute a press release, public relations professionals like you are finding they must work hard to break through the clutter of competing content.
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August 2008
Four Ways to Tell Whether You've Chosen the Right Media Spokesperson
Not all individuals are equally adept at representing your organization as a whole or within a given campaign. For instance, your CEO might be the perfect candidate for speaking to investors or sharing corporate news, but she may not be the right person to inform consumers of policy changes or product development.
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July 2008
Get Full Value From Your Communication Plan
A marketing or public relations initiative is only as successful as its communication plan. A good plan shows that you are a strategic thinker who knows what your organization needs, and that you possess the ability to marshal and direct communication resources to meet those needs.
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June 2008
Three Ways the Next Wave of Web Technology Will Affect PR Practitioners
Whether dragged kicking and screaming or eagerly embracing the changes, PR practitioners have become increasingly tech-savvy. And it's a good thing too, since more advancements are on the near horizon.
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May 2008
Four Tactics to Bridge the Generational Communications Gap
So you've been asked to launched a new initiative for your company, and have developed the seeds of a killer campaign, complete with all the trimmings: journalist outreach, social media — even an event budget. Now, you need to fine-tune the message and get it into the appropriate hands.
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April 2008
The Art of Effective Storytelling in Public Relations
Now, as an adult and a public relations professional, your passion for a good story can be put to profitable use as you work to obtain positive media exposure for your company or client. An interesting story — conveyed in a single news announcement or a multiphase publicity campaign — is a proven way to break through the communication clatter and ensure that your strategic messages reach their intended audiences.
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March 2008
The World of News in 2008 - Addressing the three E's: Economy, Election, and Ease
It's obvious that news is changing. Consumer preference for immediacy and involvement roils the news business at the same time as a troubled economy and hotly contested election propel online news and social media into a more prominent role. The fact that the online world poses a challenge for many PR professionals is apparent as well. Although traditional media is still highly influential, PR practitioners are aware that they can't rely on one form of media.
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February 2008
Copyright Compliance: How to Legally Share Newsclips
As a PR professional, you monitor coverage of your business appearing online and in print. From time to time, you probably share some of this news with your management or colleagues. With the sharing of content made easier than ever, in the digital age publishers are increasingly determined to protect its distribution and use. Here are some tips to stay on the right side of copyright rules.
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January 2008
Crisis of Trust: Five Ways to Recover Relationships with Key Stakeholders
Nobody wants to hear these much-dreaded words, yet virtually every type of company has been tested to see if they can weather the firestorm after something goes terribly wrong. A poorly managed crisis can have dire consequences. Customers may decide to leave the company's product on the shelves, Wall Street might lose interest in the stock, and employee morale may sag. Today's short news cycle and diffused media environment only complicate matters.
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